Consider how many infographics you’ve seen recently, look at the #nofilterrequired backlash, and what about Getty Images’ new approach to sharing?
It is clear that visual marketing is a major player in the social media world. No longer can we rely solely on wordy posts or clever status updates and you can forget about tweeting without some kind of imagery leverage. It is lost if it doesn’t hit you in the eyes.
So, thank goodness for Instagram and Pinterest.
Why Should We Use Them?
Let’s look at Pinterest. Put yourself in a bridezilla’s pair of Jimmy Choos. You can pin to your heart’s content all the dresses, flowers, veils, shoes, churches, place settings that take your fancy. At the end of it you have a virtual scrapbook that you can share. Handy if your hairdresser has only just met you or your dress designer has no idea what you’re talking about.
Imagine you’re renovating a house and in your mind you know what you want but the interior designer doesn’t quite get it, well your Pinterest ‘mood board’ helps, even if you live miles away from each other.
Now apply that to your business. Say, for example, you’re looking for a graphic designer and couldn’t choose between two, the designers’ Pinterest boards could solve the problem. While one loves an album cover of your favourite singer, the other one could be a serious metal head. While one loves pictures of their cats doing cutie-pie stuff, the other would prefer cool cityscapes or quirky fashion shots. It’s an insight into how someone or a business ticks.
Think of it as a visual bookmark that helps you decide if you click or you don’t.
On the flipside, you can use these visual bookmarks to show the world what makes your business tick.
Now look at Instagram. With all the wizardry built into this clever little app, there is no reason why you can’t make even the mundane look arty. It started with Hipstagram and rolled on and on until we end up with a über-social photo album. And, to hell with it, go nuts with the filters, the tilt and shift, the contrasts; you can endear potential customers, readers and new friends with your chosen style of image. It’s so easy to use it’s crazy not to.
Again, as with posting blog entries, these images are made for your social media channels. And your readers will thank you for it. As we are overloaded with information, while we are expected to take everything in, reply and follow up, at any time of the day, having something pretty to look at, something that wraps everything up in one picture is ideal.
As the saying goes, a picture can say a thousand words and for tired information-laden eyes, that is a massive bonus.