With so many self-proclaimed experts out there, it’s hard to find genuinely useful advice when it comes to establishing and managing your company communication strategy.
First Impressions for the Business Professional: Why Some of Us Excel and Most of Us Fail
by Christopher J Kaspar
First impressions are everything. Your potential client may have taken the time to research you, but the chances are that the abiding memory they’ll take away will be formed in that first face-to-face meeting. Get it right and you’re on track to growing your client base, but get it wrong and you can probably wave goodbye. Kaspar’s book provides useful tips on making the right first impression in a variety of business situations, covering pitches, presentations, interviews, networking events, as well as listening skills, and many more…
The rapid evolution of social media as a tool used by businesses the world over has resulted in an ever-increasing array of online platforms, apps, and websites, and knowing how to best utilize cyberspace is a key element of success for any company. This book focuses on the most popular sites, including Facebook, Twitter, LinkedIn, or Instagram, so that you can tailor your online presence and marketing strategies to them specifically. Maximize the potential of social media and turn contacts into customers!
You don’t need us to tell you that your business needs a website; it’s often the starting point for all new companies whether they’re online operators or not. However, with so many web developers out there all competing for your business, it can be difficult to separate helpful resources from unnecessary add-ons. That’s where this book comes into play. By helping you pinpoint the features you really need, you can create a new company website, or update an existing one, so that it matches your business’s needs and puts across the message you want your customers to hear.
Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization
by Leonardo Inghilleri and Micah Solomon
Customer loyalty and high-quality customer service go hand-in-hand. Loyal customers make repeat purchases, are less price sensitive, and recommend you to their friends and family. However, this loyalty has to be earned, and, in order to achieve this, your company’s client experience and communication style need to be as good as they possibly can be, both online and offline. The advice, insight and examples provided in this book will set you on course to achieving first rate business relationships, so that you keep your customers coming back for more.
Company branding is harder than it seems. Most people start a business because they have a passion or skill in a specific area which they seek to exploit. However, many make the mistake of devoting themselves almost entirely to the day-to-day running of the business, leaving not enough time for the more intangible aspects, such as company message, goals, perception, and brand. Are you one of those people? If so, this is the book for you: learn how to implement your values through your activity, get all your team on message and present the image you want your customers to see.
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