• Are Language Apps Effective?

    Posted on 26/09/19

    Language can serve as the gateway to different societies and cultures Learning a language has the ability to enhance your travel experience, personal ambitions, and career goals. Are you looking for a way to completely immerse yourself in a new culture by learning the local language? Language apps have been on the rise in recent […]

  • Copywriting for tourism and travel

    Posted on 20/05/19

    Both copywriters and translators of marketing texts have the same goal, they need to write texts that convince and attract the attention of the target customers Of course copywriters have more freedom because obviously translators have to stick to the source text. Transcreation is a great solution in order to localize professional tourism marketing content […]

  • Localizing texts for ecommerce

    Posted on 30/04/19

    You’ve just started an online business in America that is booming and want to expand to an European market. What would that involve? On the surface, it may seem that all you need to do is translate the text of your website and you’re good to go. Yes, translation is an essential step when branching […]

  • Ecommerce internationalization in communication

    Posted on 28/03/19

    In this age of globalization, let your communication agency give you their viewpoint and be your definitive guide to e-commerce internationalization. Who better to shed light upon our multi-lingual, intercultural business world? Few industries are so well-positioned to help you navigate the internationalization process so that you are able to put your best foot forward […]

  • Web application internationalization practices

    Posted on 03/12/18

    The world is at your fingertips. With a smart phone or a web browser you can reach the farthest corners of the globe. And the farthest corners of the globe can now reach your web based application. Globalization When this globalization took off, many expected American cultural domination. Judging from their lack of proper web […]

  • Google Buds → translation analysis

    Posted on 29/01/18

    When Google’s Pixel Buds launched, it appeared amid a blizzard of publicity. They were of particular interest to the translation industry due to the inclusion of Google’s voice-activated smart assistant that, in theory at least, pairs with the Google Translate smartphone app to provide real-time translation in 40 different languages. Now that we’re four months down […]