• Video game localization, including support service

    Posted on 15/05/17

    During the last few decades, video games have become one of the most visible aspects of the new globalized culture, attracting millions of passionate fans who closely follow the development of their favorite titles. As computer and video games have rocketed to global popularity, new subcultures have formed around video game playing, having had a […]

  • Essential aspects to take into account when translating a multilingual website

    Posted on 14/02/17

    Are you thinking about providing your website in different languages? It seems easy, no? Duplicate all of the context and translate them into another language. However, this process involves a lot trickier issues than you would expect. In order to create a multilingual website—especially if you aim to reach clients that speak languages very different […]

  • The future of online translators and automatic translation

    Posted on 16/01/17

    Internet has become an essential part of our everyday life. As we follow faraway political developments that may still strongly influence our security or prosperity; or, alternatively, look for profitable investment opportunities in foreign lands – presented in incomprehensible languages, we increasing turn to online automated translation to somehow understand what it is all about. […]

  • The importance of cultural differences in local markets

    Posted on 27/12/16

    Today, many companies intend to move beyond their domestic markets as international expansion offers access to massive customer bases and therefore – rapid growth. However, for such move it is of vital importance to take into account cultural variations and cultural barriers to communication, local customs, manners, and taboos, legal environment, negotiation and consumption habits, […]

  • Restaurant menus that even make the shrimps laugh

    Posted on 21/12/16

    After a long day of tourism visits, sun and sea, or nature outings, we all like to find a good place to eat and enjoy time resting, while savouring dishes created to suit our tastes. While it is not always easy to find a suitable restaurant away from our set routes, things get even harder […]

  • false-friend

    Little translation errors that can cause big problems

    Posted on 05/12/16

    On the cold November evening of 1956, speaking at the Polish embassy in Moscow, Soviet leader Nikita Khrushchev addressed western diplomats, as literally translated into English by Khrushchev’s personal interpreter: “…Whether you like it or not, history is on our side. We will bury you!” The obvious mistake in the translation prompted envoys from twelve […]