• The importance of cultural differences in local markets

    Posted on 27/12/16

    Today, many companies intend to move beyond their domestic markets as international expansion offers access to massive customer bases and therefore – rapid growth. However, for such move it is of vital importance to take into account cultural variations and cultural barriers to communication, local customs, manners, and taboos, legal environment, negotiation and consumption habits, […]

  • Restaurant menus that even make the shrimps laugh

    Posted on 21/12/16

    After a long day of tourism visits, sun and sea, or nature outings, we all like to find a good place to eat and enjoy time resting, while savouring dishes created to suit our tastes. While it is not always easy to find a suitable restaurant away from our set routes, things get even harder […]

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    Little translation errors that can cause big problems

    Posted on 05/12/16

    On the cold November evening of 1956, speaking at the Polish embassy in Moscow, Soviet leader Nikita Khrushchev addressed western diplomats, as literally translated into English by Khrushchev’s personal interpreter: “…Whether you like it or not, history is on our side. We will bury you!” The obvious mistake in the translation prompted envoys from twelve […]

  • Language Localization vs. Internationalization

    Posted on 10/11/16

    Currently we are experiencing dramatic increase in public dissatisfaction with the forces of globalization and the resulting worldwide upheaval of traditionalism, conservatism, and populism in political discourse, including calls for protectionism and isolationism in both economy and international relations. However, there are some areas where globalization is irreversible, while such calls are muted. Paradoxically, those […]

  • The Benefits of Learning Foreign Languages

    Posted on 12/02/16

    Have you ever thought about the benefits of learning foreign languages? Have you been turned away from a job due to your insufficient language level? Have you travelled to another foreign country and just about managed to get by using non-verbal language and four words of English? Don’t be shy, learn languages! Don’t be afraid […]

  • Spanish on social networks

    Posted on 27/01/16

    In 2014 a report named “Spanish: A Living Language” (Español: una lengua viva) was published by the Instituto Cervantes. The institution, directed by Víctor García de la Concha, is the leading representative body for Spanish at a national and international level. The report stated that Spanish is the third most used language on the Internet […]