• Language Localization vs. Internationalization

    Posted on 10/11/16

    Currently we are experiencing dramatic increase in public dissatisfaction with the forces of globalization and the resulting worldwide upheaval of traditionalism, conservatism, and populism in political discourse, including calls for protectionism and isolationism in both economy and international relations. However, there are some areas where globalization is irreversible, while such calls are muted. Paradoxically, those […]

  • The Benefits of Learning Foreign Languages

    Posted on 12/02/16

    Have you ever thought about the benefits of learning foreign languages? Have you been turned away from a job due to your insufficient language level? Have you travelled to another foreign country and just about managed to get by using non-verbal language and four words of English? Don’t be shy, learn languages! Don’t be afraid […]

  • Spanish on social networks

    Posted on 27/01/16

    In 2014 a report named “Spanish: A Living Language” (Español: una lengua viva) was published by the Instituto Cervantes. The institution, directed by Víctor García de la Concha, is the leading representative body for Spanish at a national and international level. The report stated that Spanish is the third most used language on the Internet […]

  • How do we communicate beyond words?

    Posted on 15/01/16

    The communicative situation is fundamental when it comes to transmitting information however non-verbal information also plays a very important role. Along with linguistic and situational information, it helps us to create our message. Poyatos (1994) divides these non-verbal aspects into four main categories: proxemics, kinesics, cronemics and paraverbal messages. Proxemics: Space In American society, people […]

  • Cultural Translation

    Posted on 04/01/16

    Cultural Translation: an approach Translation can be defined as an activity, historically defined as an art, involving the transfer of a source language (L1) into a target language (L2), which is also framed within a different culture that conditions it. Translation goes further than crossing between languages, it also crosses cultures. Therefore, cultural reference points […]

  • How do we communicate effectively?

    Posted on 24/12/15

    How do we communicate effectively? Let us think about the capacity of human beings to communicate with one another. As social beings, we relate to others through language and non-verbal signs which at times, are able to replace verbal statements. However, how do we manage to interpret the mental representations that others want to convey? […]