• How do we communicate beyond words?

    Posted on 15/01/16

    The communicative situation is fundamental when it comes to transmitting information however non-verbal information also plays a very important role. Along with linguistic and situational information, it helps us to create our message. Poyatos (1994) divides these non-verbal aspects into four main categories: proxemics, kinesics, cronemics and paraverbal messages. Proxemics: Space In American society, people […]

  • Cultural Translation

    Posted on 04/01/16

    Cultural Translation: an approach Translation can be defined as an activity, historically defined as an art, involving the transfer of a source language (L1) into a target language (L2), which is also framed within a different culture that conditions it. Translation goes further than crossing between languages, it also crosses cultures. Therefore, cultural reference points […]

  • How do we communicate effectively?

    Posted on 24/12/15

    How do we communicate effectively? Let us think about the capacity of human beings to communicate with one another. As social beings, we relate to others through language and non-verbal signs which at times, are able to replace verbal statements. However, how do we manage to interpret the mental representations that others want to convey? […]

  • The New Age of Picture Research

    Posted on 09/03/15

    Finding that perfect image for your blog post, magazine article, newsletter can be a pain. It’s not as easy as ‘just taking it off the internet’. A photograph is owned, it is someone’s intellectual property and in some cases it is their living. So images are not really free to use. For years, the likes […]

  • Book Publishing, A Superb Marketing Tool

    Posted on 02/03/15

    Books are a beloved gift. They can be the answer to all gift-givers’ quandaries; they can delight the recipient with a thought that really counted. Shift this weighty meaningfulness to a business situation and you have the ultimate piece of marketing. What can be more impressive than your company’s very own book, tastefully executed with […]

  • A Visual Approach to Your Social Media

    Posted on 20/02/15

    Consider how many infographics you’ve seen recently, look at the #nofilterrequired backlash, and what about Getty Images’ new approach to sharing? It is clear that visual marketing is a major player in the social media world. No longer can we rely solely on wordy posts or clever status updates and you can forget about tweeting […]