What’s behind the #nomakeup movement?

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Find out what’s behind the #nomakeup movement

Behind the #nomakeup movement, there’s something more than the #NoMakeupChallenge

There’s nothing wrong with wearing makeup, and nothing wrong behind the #nomakeup movement.

There are times when it’s better to wear makeup than not.

And there’s nothing wrong with not wearing makeup either, even when you are expected to.

And I’m talking to all the women since it’s women who are generally expected to wear makeup.

It’s great that guys should wear makeup, too, if they want to, and plenty of them do.

It’s all well and good, provided people are genuine and express themselves truthfully.

Behind the #nomakeup movement

behind the #nomakeup movement - Signewords blogs

If you’re wondering what I’m getting at peeking behind the #nomakeup movement, take a good look at some of the photos with the hashtag #NoMakeup on social media, especially Instagram.

And I mean focus on the detail, with a critical eye.

Wouldn’t you agree not all of them are entirely genuine? Though they aren’t always that easy to spot.

What does #NoMakeup mean anyway? Does it mean wearing absolutely no makeup at all, or is it okay to use a couple of makeup items?

Definition of wearing makeup

For some people, not wearing makeup means just leaving off the foundation and the heavy stuff: a touch of lip gloss and mascara, even eyeliner, don’t count. Other people are stricter about those “insignificant, barely-noticeable details.”

I see a funny parallel here with food choices and people’s different definitions of vegetarianism. Vegetarians often disagree about what they can include in their diet: no red meat, no meat at all, no meat or fish, or no animal-derived protein at all.

There are also other factors to consider when deciding what constitutes #NoMakeup. The following products, for example, don’t exactly come into the category of makeup:

  • Tinted moisturizer
  • Oil or serum with glow or other effects
  • Lip balm
  • Eye drops and colored contact lenses

So no makeup might mean you don’t wear anything on your skin, but hey, you can use moisturizer, just as long as it’s not tinted. And if we’re going to be coherent, the aim should be not to wear anything that changes either your color or your expression. I propose we look for a new hashtag that’s a bit more on point, something like # NothingAppliedToMySkin.

Filters, lighting and photo editing are behind the #nomakeup movement

Now let’s suppose you’re genuine when you say you aren’t wearing any makeup of any kind. But then you go and use one of those barely-visible filters, or even indulge in a spot of photo editing!

Is photoshopping the same as wearing makeup? The effect can be even more apparent than wearing makeup. What about lighting? A good photographer knows how to use light professionally to improve the picture and create specific sensations and impressions deliberately.

wearing makeup - Signewords blogs

In other words, it isn’t easy to draw a definitive line between makeup and no makeup and be sure you are entirely truthful when you add a #NoMakeup-type hashtag to a photo you publish on social media. There are many potential combinations, which could be considered as reality modifiers. For example, wearing some lip gloss but not using a filter, wearing only tinted moisturizer but using the lighting to achieve a specific effect, applying a glow serum and using a barely-perceptible filter. The possibilities are endless!

Natural beauty vs. natural cosmetics behind the #nomakeup movement

The real objective of not wearing makeup or deciding not to wear makeup is making a conscious effort to take care of your skin. The result of natural beauty versus powder is taking better care of yourself, looking, and feeling better without the need to dress yourself up. When you look after yourself thoughtfully, carefully, and effectively, you achieve natural beauty, and your image is a real and genuine reflection of yourself, rather than an attempt to look like other people. Beauty can be many things, from a sincere expression to a bright smile; it comes from within, and filters and tweaks are redundant.

You can be part of the #NoMakeup movement (or be an independent #NoMakeup individual) and still wear makeup from time to time, perhaps because it feels appropriate.

Maybe, you’ll feel happier with makeup in a given situation. I compare this example with a vegetarian who has a slice of ham every once in a while. Some vegetarians might throw up their hands in horror, but others will be more tolerant.

My personal preference is for tolerance and understanding, respecting that individual situations can demand some flexibility.

Maria Rotger

This blog’s section grounds is my analysis relating to personal care and the history of cosmetics. In the same way, based on this ongoing study, at SIGNEWORDS, we translate cosmetics and perform beauty copywriting, as some of our most relevant services. Contact us right here to receive information and an adapted free quote✔️

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