Gastronomic translation is a type of specialized translation. In texts relating to cuisine, such as restaurant menus, food reviews, recipes or any other text linked to the cooking world, it is not only necessary to pay close attention to how content is carried over from the original language into the target language; it is also essential to bear in mind crucial aspects, such as the fact that in gastronomic translations there are untranslatable terms.
DESCRIPTION INSTEAD OF TRANSLATION
With culinary translations, it is often necessary to provide a description instead of a translation. This is especially the case with traditional dishes from a specific culture. It also applies to innovative recipes, where one needs to clearly explain the process, the new techniques and ingredients, as well as other factors that are often not clear, and which may even be totally unfamiliar and new for the general public.
In the case of restaurants, it is very important to avoid awkward situations, where staff face the headache of having to explain dishes to every foreign client. A simple or literal translation of the menu does not enable people to understand what it really means. You will undoubtedly be familiar with this situation.
PART OF THE IMAGE OF AN ESTABLISHMENT
At SIGNEWORDS we respond to your need as business people to present a good image of yourselves, through your words and expressions. When it comes to gastronomic establishments, whether restaurants, hotels, cruises, or any kind of premises that serve cuisine, it is necessary to very carefully consider the way the food is presented and also how it is described, as this is a key part of the overall presentation.
On the other hand, there are gastronomic publications. These range from recipe books to web sites, educational culinary handbooks, documentaries and reports of gastronomic journeys or travels where cuisine forms part of the trip, articles in specialized and general magazines, television and radio programs or slots on such programs.
The list is very long and this is an exciting world, and one that forms part of every culture worldwide. It is necessary to know how to appreciate it with full respect, in order to translate it into different languages, a process that enables us to connect with other cultures that may be very different, but which ultimately connect through a passion for good food, healthy ingredients, along with quality wines and special beverages.